Performance Measurement for Cloud Computing Applications Using ISO 25010 Standard Characteristics Measuring the performance of cloud computing-based applications using ISO quality characteristics is a complex activity for various reasons, among them the complexity of the typical cloud computinginfrastructure on which an application operates. To address this issue, the authors use Bautista’s proposed performance measurement framework  on log data from an actual data centre to map and statistically analyze one of the ISO quality characteristics: time behavior. This empirical case study was conducted on an industry private cloud. The results of the study demonstrate that it is possible to use the proposed performance measurement framework in a cloud computing context. They also show that the framework holds great promise for expanding the experimentation to other ISO quality characteristics, larger volumes of data, and other statistical techniques that could be used to analyze performance.